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The Difference Between SEO and SEM

The Difference Between SEO and SEM

What’s the Difference Between SEO and SEM? There are a ton of acronyms in digital marketing that can get downright confusing for those without a background in this stuff. One that I hear get mixed up constantly is SEO and SEM. They get confused because they both...
5 Ways to Get Customers Without a Top Google Rank

5 Ways to Get Customers Without a Top Google Rank

Everybody knows that getting your business on the top of page one of Google’s search engine results page can yield tremendous results for your business. However, this prestigious real estate has limited vacancy. If you’re a plumbing service in a large city for...