Our client, a Tennessee-based residential farm fence company, has been an industry leader since 1955. With nearly seven decades of experience, they have earned a reputation for providing high-quality fencing solutions for both residential and agricultural clients. Despite their longstanding presence and loyal customer base, the company faced a major challenge—attracting new customers in an increasingly competitive market.
Their reliance on traditional marketing methods, while effective in the past, was no longer generating the necessary growth. Initial attempts to implement Google Ads were unstructured and yielded minimal results. The company found themselves struggling with high costs and low conversions from their pay-per-click campaigns, leading them to seek expert guidance to break through the stagnation.
We began by conducting a thorough PPC audit to uncover weaknesses in their existing website and digital strategy. Our focus was to create a highly targeted digital marketing strategy using Google Ads specifically designed for residential fence companies. Here’s how we approached the problem:
Within six months, the residential farm fence company saw a substantial improvement in its online marketing efforts. Our PPC strategy resulted in 110 conversions, surpassing their previous benchmarks and generating significant business growth.
Key metrics included:
This case study illustrates how a strategic approach to Google Ads can transform the growth trajectory of a longstanding business. With nearly 70 years in the fencing industry, our client was able to leverage digital marketing to modernize their customer acquisition process and sustain long-term growth.
If you’re a residential fence company or a home services provider looking to optimize your digital presence, a carefully crafted Google Ads strategy could be the key to unlocking new opportunities and improving your bottom line.
Find out in less than 2 minutes! Take our free scorecard & uncover hidden gaps in your search strategy.
