Google Ads can be a fantastic investment for home service companies, where you can reach people ready to buy, actively searching Google for exactly what you do. However, as you may have experienced, Google can also burn through your budget if it’s not set up by a professional. Here’s how we optimize our client’s campaigns for success:
Google is far too competitive to just throw up a campaign and hope it works. As a certified Google Partner with specialization running Home Service campaigns, we have years of testing and results under our belt.
Anybody can send clicks to your website from people who never call you. We focus on getting serious buyers to click on your ads, who contact you for estimates. Nothing makes us happier than delivering you hot leads every day.
Our clients get automatic lead notifications in real time, so they know every day their Google Ads campaign is working for them. Ask us about our full pipeline management system with lead nurturing!
Professional Management. As the saying goes, don’t bring a knife to a gunfight. The competition on Google is intense, and you want to make sure you’re working with professionals who manage campaigns for a living, not a hobby.
As a certified Google Partner, we have far exceeded all Google’s criteria for client budget under management, multiple certification exams, and campaign performance metrics. We have developed expertise marketing remodelers, heating and air companies, plumbers, roofers, deck builders, and many other home service companies on Google.
We take the time to fully build out our client campaigns so our ads take up as much real estate on Google’s search results page as possible. We also know how to stretch our clients’ budgets further by only targeting keywords likely to convert into customers and optimizing the bidding strategy.
Conversion Focused. Ever have a marketing company boast about clicks and impressions they delivered to you? There’s a time and place for looking at those metrics, but we share the belief with our clients that vanity metrics don’t pay the bills.
Our Ads campaigns are focused on getting serious buyers to either call you or submit a request for call back. We then review the quality of the leads we deliver to make sure they align with your ideal customer profile.
Since most websites aren’t designed to convert ad traffic, we make sure we always land customers on a great looking page that gets customers to take action.
Best of all, the leads we send you are YOURS! Unlike other lead generation services, we only send leads directly to you, our client, and not the same lead to 5 of your competitors. We believe your success is our success, and we will send you all you can eat for your budget!
Transparency: There is never any guessing whether your campaign is producing leads, as you will receive lead notifications after you finish booking your estimate over the phone, or the moment the estimate request hits your inbox.
Curious how your office manager answers customer calls for you? Listen to the calls yourself and provide coaching as needed.
We even offer our clients lead nurturing programs, where you can place certain customers who weren’t ready to buy into a campaign to keep them warm until they’re ready to do business with you.
At the end of the day, our goal is to help you win as much business as possible through effective Google Ads management.