Most people don’t call the first time they find you. They check a few options, get busy, and decide later. Programmatic advertising keeps you in front of them in the meantime, across websites, apps, and streaming TV, based on where they’ve been and what they’ve shown interest in.
This works best alongside search rather than instead of it. Search catches people at the moment they’re looking. This keeps you there for the days or weeks before they decide.
We start with who you actually want. Households in specific zip codes, people in a certain income range, homeowners, businesses in a particular industry, or people who have shown interest in what you do. Then we build the audience around that instead of buying broad impressions and hoping.
Most people who visit your site leave without contacting you. Retargeting keeps you in front of them afterward, on the sites and apps they use every day. It’s usually the highest-performing piece of a programmatic campaign because these people already know who you are.
We can draw a boundary around a specific building and reach people whose phones enter it, accurate to within a few feet. A competitor’s parking lot. A trade show floor. The neighborhood where you’re already working. It’s precise in a way most advertising isn’t, and it means you’re spending on people who were physically in the right place.
Streaming has moved most of the audience off cable, and the ad inventory came with it. We place your ads inside the shows people watch on smart TVs and streaming devices, targeted to your service area rather than a whole broadcast market. You get television-quality presence without a television-sized budget.
The same message has to hold up in a small banner, a mobile app, and a 30-second TV spot. We handle the versions so it reads clearly everywhere it runs.
We track what happens after someone sees an ad, including site visits, calls, and form submissions. We report on where the impressions actually ran and what came of them, then move budget toward whatever is producing the right work.
If you want to reach people beyond the ones already searching, and see what it produced rather than guessing, we can manage the whole thing. Contact us today to learn more.
“Chris and the whole team at Dominant Digital are the best of the best. We cannot sing their praises enough. They have improved our productivity ten-fold and created a large shift in our processes for the better! Not only have they improved our SEO’s and Google presence, causing our leads to skyrocket, but they are the most helpful team we have ever worked with. Their attention to detail is insane and the response time on them is incomparable. They are everything you can want and more from a digital marketing team!”
“We didn’t just want more leads, we wanted more quality leads, customers that match our business and the type of product that we deliver. We contracted Dominant Digital and they just hit an absolute bullseye as far as achieving that for us. I thought maybe it might work for six months and then we’ve dried up all the potential customers in a market and we have to move on to something else. That hasn’t been the case at all. It seems to grow more and more with time.”
We’ll look at how your business shows up right now and walk you through what we find. The first conversation takes fifteen minutes.
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