We’ll get your home service business ranking for the best keywords on Google. Great SEO is not an overnight fix, rather the process of continuously improving how your website is evaluated by Google. When done correctly, Page 1 rankings can be achieved across a variety of valuable keywords. Unlike Google Ads, you never have to pay for SEO clicks.
Before we start working with a client, we assess the quality of the content on your site. Often we find that websites lack the content they need for Google to rank them. Our team of writers specializes in writing great website copy for home service businesses, optimized for SEO.
Google’s algorithm considers over 200 different factors in ranking websites. These factors include the length and quality of content on your site, how fast your site loads on mobile devices, how many other websites link to your site, and so many more. We do a full audit to see what updates will make the biggest impact, and form our plan of attack.
One of the ways Google evaluates the authority of your site is by looking at what other websites link to your site, otherwise known as backlinks. We can see how many backlinks your competitors who rank on Page 1 have and figure out how many and which backlinks we need to get you in order to pass them in the rankings.
The Right Content. Unfortunately most websites are built with not enough copy on each page. Some website copy is so generic that it’s no wonder Google isn’t promoting it on Page 1. Our team of writers specialize in writing unique SEO optimized copy for the trades that sounds good to both people and Google.
What’s more, we help organize the content across your website based on how people are searching. For example, having a page focused on “HVAC” is not helpful when people search for “furnace installation near me”. We will help build out your website’s content how it needs to be for Google to promote it on Page 1.
Onsite Optimization. After our initial audit of your website, we get to work updating any problem areas on your website. This may include placement and frequency of priority keywords on each page, updating back end tags, internal linking, and much more. Some websites need more help in this area than others, so our service is always customized to the needs of each website.
Link Building. For Google to rank your site on Page 1 for competitive local searches, it wants to see what other websites link to you. These backlinks suggest that the content on your website is good enough that other sites want to link to it. A quality backlinking strategy can move your website up the rankings fast.