Search Engine Optimization
To truly understand Search Engine Optimization or SEO, let’s talk about Google and what makes it great. Google is basically an enormous database that stores information on everybody’s website. When we go to Google and type in a search term (i.e. Bathroom Remodeling Denver, CO), Google searches its database and delivers a list of the websites.
It ranks that list so the sites that best match what you’re looking for rise to the top. It uses an “algorithm,” or computer program that looks at hundreds of factors on each of these websites, and in less than one second, decides who ranks where on the page. Some of these factors you can see with your eyes, like words on the page, and some you can’t see, like “alt tags” on your images (these tell Google what an image is, otherwise it can’t “see” a picture.)
Google takes its search results page very seriously because if it ever stopped being the best at what it does, people would stop using Google for search and it couldn’t sell Pay-Per-Click advertising which still makes up the bulk of the company’s revenue. So when you hear about Google updating its algorithm, its simply refining how it weeds out websites that don’t provide an outstanding experience for its users.
This is where Dominant Digital comes in. We believe the best SEO is a combination of writing for Google and writing for real people.
We make it super easy for Google to read and understand your website. Then we spend even more time making sure your current and future customers have an outstanding experience when they land on your site.
We only implement Google-approved/”white hat” tactics in boosting your website’s page rank, including establishing quality backlinks, the website’s coding, navigation, user experience, and the quality of content on your site.
Schedule your free consultation today. We’ll review your specific business needs and put together a game plan.